Mississippi Lottery Hires Advertising Agency

JACKSON, MS (Ben Caxton) — The firm of Maris, West, and Baker has been given a three-year contract to handle advertising and marketing for the Mississippi Lottery, which is on track to start selling tickets in December. Payments to the firm will vary each year but are expected to be about 11.5% of the lottery’s advertising and marketing budget. Through June 30th the Lottery has an estimated $3.5 million for advertising and marketing, which translates into $402,500 this year for Maris West and Baker. Legislators met in special session last year and voted to make Mississippi the 45th state with a lottery. Money raised by the games of chance will help pay for highway improvements.

 


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